GTM Experiments
GTM Experiments
GTM Experiments
Clay/Outreach Workflows
Clay/Outreach Workflows
Clay/Outreach Workflows
Guerilla Marketing
Guerilla Marketing
Guerilla Marketing
User Testing & Insights
User Testing & Insights
User Testing & Insights
a personalized GTM team for your company
a personalized GTM team for your company
a personalized GTM team for your company
10+
Founder-led GTM experiments
Hands-on GTM work across consumer, creator, and enterprise products
10+
Founder-led GTM experiments
Hands-on GTM work across consumer, creator, and enterprise products
10+
Founder-led GTM experiments
Hands-on GTM work across consumer, creator, and enterprise products
1-2 month
Typical engagement length
Focused, time-bound sprints designed to create clarity before scaling or hiring a growth team.
1-2 month
Typical engagement length
Focused, time-bound sprints designed to create clarity before scaling or hiring a growth team.
1-2 month
Typical engagement length
Focused, time-bound sprints designed to create clarity before scaling or hiring a growth team.
1:1
Founder collaboration
Every engagement is led by either Cornellius or Anmol with a team supporting
1:1
Founder collaboration
Every engagement is led by either Cornellius or Anmol with a team supporting
1:1
Founder collaboration
Every engagement is led by either Cornellius or Anmol with a team supporting
Select teams
Post-seed & Series A focus
We work with 3 teams at a time to stay deeply embedded and high-leverage.
Select teams
Post-seed & Series A focus
We work with 3 teams at a time to stay deeply embedded and high-leverage.
Select teams
Post-seed & Series A focus
We work with 3 teams at a time to stay deeply embedded and high-leverage.
Trusted by founders building from first signal to scale.
Growing Canopy partners with startups to design and ship real go-to-market experiments. We help with everything from building custom Clay workflows to running guerrilla campaigns to creating ambassador programs from scratch.
We worked with Listen Labs to turn outbound and direct mail into a focused GTM engine ahead of a high-stakes Series B moment.
We worked with Listen Labs to turn outbound and direct mail into a focused GTM engine ahead of a high-stakes Series B moment.
We worked with Listen Labs to turn outbound and direct mail into a focused GTM engine ahead of a high-stakes Series B moment.
We partnered with 88rising to transform a major cultural festival into a cohesive brand and commerce experience that actually drove revenue.
We partnered with 88rising to transform a major cultural festival into a cohesive brand and commerce experience that actually drove revenue.
We partnered with 88rising to transform a major cultural festival into a cohesive brand and commerce experience that actually drove revenue.
We helped NBCUniversal prototype a next-generation fan engagement platform that made Web3 feel intuitive, rewarding, and Gen Z–ready.
We helped NBCUniversal prototype a next-generation fan engagement platform that made Web3 feel intuitive, rewarding, and Gen Z–ready.
We helped NBCUniversal prototype a next-generation fan engagement platform that made Web3 feel intuitive, rewarding, and Gen Z–ready.
We worked with Warner Bros. to test how Gen Z actually engages with films—and built a campus-native growth engine around what we learned.
We worked with Warner Bros. to test how Gen Z actually engages with films—and built a campus-native growth engine around what we learned.
We worked with Warner Bros. to test how Gen Z actually engages with films—and built a campus-native growth engine around what we learned.
We partnered with Joopiter to explore how culture, collectibles, and digital ownership can translate into real fan demand.
We partnered with Joopiter to explore how culture, collectibles, and digital ownership can translate into real fan demand.
We partnered with Joopiter to explore how culture, collectibles, and digital ownership can translate into real fan demand.
What We’re Brought In For
What We’re Brought In For
What We’re Brought In For
Services.
Services.
Services.
growing canopy
When Growth Is Unclear
We help teams pressure-test GTM ideas when traction matters but the path forward isn’t obvious.
When Hiring Feels Premature
We run experiments that inform whether to hire, what to hire for, and what’s worth scaling.
When Stakes Are High
From launches to festivals to fundraising moments, we support execution when timing and visibility matter.
Insight to Action
We don’t stop at ideas. We help translate insights into campaigns, pilots, prototypes, and operational execution.
growing canopy
When Growth Is Unclear
We help teams pressure-test GTM ideas when traction matters but the path forward isn’t obvious.
When Hiring Feels Premature
We run experiments that inform whether to hire, what to hire for, and what’s worth scaling.
When Stakes Are High
From launches to festivals to fundraising moments, we support execution when timing and visibility matter.
Insight to Action
We don’t stop at ideas. We help translate insights into campaigns, pilots, prototypes, and operational execution.
growing canopy
When Growth Is Unclear
We help teams pressure-test GTM ideas when traction matters but the path forward isn’t obvious.
When Hiring Feels Premature
We run experiments that inform whether to hire, what to hire for, and what’s worth scaling.
When Stakes Are High
From launches to festivals to fundraising moments, we support execution when timing and visibility matter.
Insight to Action
We don’t stop at ideas. We help translate insights into campaigns, pilots, prototypes, and operational execution.
Process.
Process.
Process.
Hypothesis-driven experiments
Hypothesis-driven experiments
Research-backed decisions
Research-backed decisions
Signal over vanity metrics
Signal over vanity metrics
Founder-aligned checkpoints
Founder-aligned checkpoints
A methodical, research-driven GTM process designed to create signal before scale.
Over time we refined a rigorous, collaborative approach that keeps teams aligned and drives measurable results. We aim for lasting impact, not just hand-offs.
Discovery
Experiment Design
Execution
Signal and Scale
Founder alignment
Founder alignment
Live GTM tests
Live GTM tests
Core GTM hypotheses
Core GTM hypotheses
ICP & demand reality check
ICP & demand reality check
Experiment scope
Experiment scope
Weekly GTM iteration
Weekly GTM iteration
Iterative testing & QA
Iterative testing & QA
Rollout & support
Rollout & support
What to do next protocols
What to do next protocols
Discovery
Concept
Execution
Launch
Stakeholder interviews & briefing
Stakeholder interviews & briefing
Post-launch optimisations
Post-launch optimisations
Concept refinement
Concept refinement
User & market research
User & market research
Creative & strategic exploration
Creative & strategic exploration
Direction alignment
Direction alignment
Design systems
Design systems
Iterative testing & QA
Iterative testing & QA
Rollout & support
Rollout & support
your project, your rules
your project, your rules
your project, your rules
FAQ.
FAQ.
FAQ.
Common questions on timelines, billing, and who you will partner with here.
The practical stuff. What’s included, how it works, and who you’ll be working with.
How long does a typical project take from kickoff to launch?
We work with teams on a case by case business. We've done 1 week projects. We've done 1 year projects.
Our typical is 2 months.
What’s included in a monthly retainer, and how flexible is the scope?
Before we start working we agree upon a certain deliverable/output. Whether that's creating Clay tables, running a UGC campaign, getting user data etc.. Scope is totally flexible. We're here to help!
Can we switch from a one-off project to a retainer later on?
Yes, you can switch at any time and any remaining project fees will be credited.
Who will be on our dedicated team, and how will we collaborate day to day?
You'll be working with either Cornellius or Anmol on a day to day basis. We have a team of 10 consultants that we interchangeablely staff on each of our projects. Before we start working we'll present you with the profiles in order to staff.
How is billing handled if we pause work, add scope, or need to scale up?
Billing is monthly, and we work as a 1099
How long does a typical project take from kickoff to launch?
We work with teams on a case by case business. We've done 1 week projects. We've done 1 year projects.
Our typical is 2 months.
What’s included in a monthly retainer, and how flexible is the scope?
Before we start working we agree upon a certain deliverable/output. Whether that's creating Clay tables, running a UGC campaign, getting user data etc.. Scope is totally flexible. We're here to help!
Can we switch from a one-off project to a retainer later on?
Yes, you can switch at any time and any remaining project fees will be credited.
Who will be on our dedicated team, and how will we collaborate day to day?
You'll be working with either Cornellius or Anmol on a day to day basis. We have a team of 10 consultants that we interchangeablely staff on each of our projects. Before we start working we'll present you with the profiles in order to staff.
How is billing handled if we pause work, add scope, or need to scale up?
Billing is monthly, and we work as a 1099
How long does a typical project take from kickoff to launch?
We work with teams on a case by case business. We've done 1 week projects. We've done 1 year projects.
Our typical is 2 months.
What’s included in a monthly retainer, and how flexible is the scope?
Before we start working we agree upon a certain deliverable/output. Whether that's creating Clay tables, running a UGC campaign, getting user data etc.. Scope is totally flexible. We're here to help!
Can we switch from a one-off project to a retainer later on?
Yes, you can switch at any time and any remaining project fees will be credited.
Who will be on our dedicated team, and how will we collaborate day to day?
You'll be working with either Cornellius or Anmol on a day to day basis. We have a team of 10 consultants that we interchangeablely staff on each of our projects. Before we start working we'll present you with the profiles in order to staff.
How is billing handled if we pause work, add scope, or need to scale up?
Billing is monthly, and we work as a 1099
let's build something great.
let's build something great.
let's build something great.
Let’s talk about your next move. Whether it’s strategy, design, or both — we’re here to help.
